Marketo Certified Expert Certification Practice Test

Which system smart list can a marketer use to find records that have opted out of emails?

1. Marketing Suspended

2. Unsubscribed Leads

3. Blacklists

4. No Acquisition Program

The correct answer is: Unsubscribed Leads

The option that relates to finding records that have opted out of emails is "Unsubscribed Leads." This smart list specifically tracks leads who have chosen to unsubscribe from receiving email communications. Marketo provides this functionality to help marketers manage their contact lists and maintain compliance with email regulations, ensuring that unsubscribed leads are not included in future email campaigns. By using the Unsubscribed Leads smart list, marketers can easily segment their audience to exclude those who have opted out, allowing for more effective email marketing strategies and maintaining positive relationships with their contacts. This approach is crucial for preserving compliance with laws such as the CAN-SPAM Act and GDPR, which require senders to honor opt-out requests. The other options do have relevance in broader marketing contexts but do not specifically target leads who have opted out of email communications. For instance, the Marketing Suspended status indicates leads who are temporarily halted from receiving marketing materials, which might not solely pertain to unsubscribing from emails. Blacklists refer to a more permanent exclusion due to various reasons, and No Acquisition Program relates to leads without a specific entry point in tracking, not necessarily their email subscription status.