Marketo Certified Expert Certification Practice Test

Which social networks support automatically filling out forms in Marketo?

1. LinkedIn, Facebook, and Twitter

2. Google+, Tinder, and Microsoft

3. All social networks can be used

4. Social networks are not currently supported for this purpose

The correct answer is: LinkedIn, Facebook, and Twitter

The correct choice indicates that LinkedIn, Facebook, and Twitter support the feature of automatically filling out forms in Marketo. These platforms provide robust APIs that facilitate seamless integration with marketing automation tools like Marketo, allowing user data to be pulled directly into forms. This capability enhances user experience by reducing the amount of manual input required from potential leads, ultimately improving conversion rates. LinkedIn, for example, offers a powerful API that allows for the retrieval of professional data, making it easier for companies to gather relevant information from users registering for webinars or downloads. Similarly, Facebook and Twitter allow for integration where users can pre-fill their information based on their profiles, streamlining the data entry process. The other options are less relevant because they either do not support automatic form fill-out capabilities in the context mentioned or could potentially introduce confusion. Google+ is no longer a viable platform since it has been shut down, and platforms like Tinder do not have APIs designed for traditional marketing automation integration. Understanding the capabilities of supported social networks helps marketers leverage these platforms effectively to optimize their lead generation efforts.