Marketo Certified Expert Certification Practice Test

Which rule logic should be employed when setting up a Smart List for leads created today and who visited the pricing page?

1. Use ANY filters

2. Use ALL filters

3. Use Basic filters

4. Use Advanced filters

The correct answer is: Use ALL filters

The appropriate rule logic for a Smart List that aims to capture leads created today and who have also visited the pricing page is to use ALL filters. This is due to the requirement that both conditions must be satisfied simultaneously for a lead to be included in the Smart List. When employing ALL filters, the Smart List will only show leads who meet both criteria: being created today and having visited the pricing page. This is vital in ensuring the results are precisely what you need for follow-up or analysis related to leads that currently exhibit the specified behaviors and timeframe. Using ANY filters would be unsuitable in this context because it would allow for leads to be included if they met only one of the conditions—either created today or having visited the pricing page—rather than requiring both to be true. Basic filters do not provide the same depth or specificity needed for nuanced criteria, while Advanced filters typically involve additional complexities that are unnecessary for straightforward conditions like those presented in this question. Thus, ALL filters ensure that the Smart List effectively captures the intended audience by requiring both conditions to be met.