Marketo Certified Expert Certification Practice Test

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Which report would a marketer run to see anonymous visitors to their website?

Leads by Source Report
Web Page Activity Report
Leads by Web Page Report
Company Web Activity Report

The correct answer is: Web Page Activity Report

A marketer would run the Web Page Activity Report to view anonymous visitors to their website because this report tracks all interactions on specific web pages, including sessions initiated by users who have not yet filled out a form or identified themselves. This means it includes data on visitors who are browsing the site without any identifiable information, allowing marketers to understand the behavior and engagement levels of anonymous users in detail. This insight is crucial for assessing the effectiveness of content and marketing strategies aimed at attracting new visitors. Additionally, it can highlight which pages are generating interest and traffic, even from users who have not yet converted to known leads. In contrast, the other reports primarily focus on identified leads or do not provide information specifically regarding anonymous visitor activity.