Marketo Certified Expert Certification Practice Test

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Which of the following sections is always read-only in the lead detail page?

Company information
Lead information
Opportunity Information
Activity Log

The correct answer is: Opportunity Information

The correct answer is opportunity information, as this section on the lead detail page in Marketo is designed to provide users with a read-only view of the associated opportunities. When viewing opportunity information, users cannot edit or modify the data; they can only view it to understand the context of the lead's engagement and sales opportunities. In contrast, the other sections of the lead detail page, such as company information, lead information, and the activity log, often allow users to input or modify data. Company information typically includes editable fields pertaining to the lead's associated company, lead information reflects attributes of the lead that can be adjusted, and the activity log showcases activities related to the lead that users might filter or analyze but is not strictly restricted to being read-only since it reflects ongoing interactions and can be influenced by user actions. Thus, opportunity information is the section that maintains a strict read-only status to preserve the integrity of sales data linked to leads.