Marketo Certified Expert Certification Practice Test

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Which of the following reports does NOT filter with Smart Lists?

Lead performance
Landing page performance
Web page activity
Email performance

The correct answer is: Landing page performance

The Landing Page Performance report does not filter with Smart Lists because it focuses on the performance metrics of landing pages themselves rather than filtering data based on lead criteria within Smart Lists. Smart Lists are designed to segment and filter leads based on specific attributes or behaviors, allowing marketers to analyze how different segments respond to campaigns or content. In contrast, reports like Lead Performance, Web Page Activity, and Email Performance can utilize Smart Lists since these reports revolve around the interactions and metrics associated with specific leads or groups of leads. They enable deeper insight into how various lead segments are engaging with different marketing assets. Thus, the Landing Page Performance report is primarily concerned with overall page metrics, independent of the individual lead attributes available through Smart Lists.