Marketo Certified Expert Certification Practice Test

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Which of the following program assets can you add Marketo's social media sharing tools?

Program analyzer
Emails
Lead reports
Landing pages

The correct answer is: Landing pages

Marketo's social media sharing tools are designed to be integrated primarily with landing pages. This functionality allows users to enhance the visibility of their content by enabling visitors to easily share the landing page across various social media platforms. By adding social sharing buttons to landing pages, marketers can increase engagement and drive more traffic to their offers or campaigns. While emails can include links to social media profiles or content, they typically do not have the same dedicated social sharing tools that are available for landing pages. The program analyzer and lead reports serve different purposes, focusing on performance metrics and lead tracking, respectively, rather than facilitating social sharing. Therefore, the integration of social media tools is specifically optimized for landing pages, making them the correct asset to use for this feature.