Marketo Certified Expert Certification Practice Test

Which of the following is NOT a field type available when creating a custom field in Marketo?

1. String

2. Multi-select

3. Integer

4. Date/Time

The correct answer is: Multi-select

When creating a custom field in Marketo, it is important to understand the types of fields available for capturing and storing data effectively. Among the options presented, the multi-select option is not a field type that can be created in Marketo. Marketo provides various field types, including string fields, which are designed for text input, integer fields for numeric values, and date/time fields, which are specifically formatted to capture dates and times. Each of these field types serves a distinct purpose in organizing and managing data within Marketo. The multi-select option is often confused with a typical dropdown or checkbox functionality found in many platforms; however, it is not offered as a dedicated field type in Marketo. This distinction is important for users who need to structure lead data accurately and efficiently. Understanding the available field types is crucial for effectively utilizing Marketo’s capabilities, ensuring that data collection aligns with the needs of marketing strategies and reporting requirements.