Marketo Certified Expert Certification Practice Test

Which of the following actions will result in a lead being scored in Marketo?

1. Subscribing to a newsletter

2. Visiting an event page

3. Registering for a webinar

4. Sharing content on social media

The correct answer is: Registering for a webinar

Registering for a webinar is an action that typically results in a lead being scored in Marketo. This is because registering for a webinar indicates a significant level of interest and engagement from the lead. When someone signs up for a webinar, it typically means they are actively seeking information and willing to provide their contact details, which can be a strong indicator of their potential as a qualified lead. In the context of lead scoring, activities that signify a deeper commitment to a company's offerings, like attending a webinar, usually carry more weight compared to actions like subscribing to a newsletter or visiting a page. While those actions also indicate some form of interest, they do not usually require as much commitment or personal information exchange as registering for a webinar does. Therefore, webinars are often considered critical events in the buyer's journey and are rewarded with higher scores in a lead scoring model.