Marketo Certified Expert Certification Practice Test

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Where in the Marketo system can you generate a list of PURLs in an Excel file?

Landing Page Editor
Admin Section
Export in Smart List/Static List
Landing Page Setup

The correct answer is: Export in Smart List/Static List

The ability to generate a list of Personalized URLs (PURLs) in an Excel file is found within the Smart List or Static List functionality in Marketo. When you create PURLs, they are often associated with specific leads, and as such, they can be tracked through lists. By utilizing the Smart List or Static List, you can filter and segment your leads based on specific criteria, and then you have the option to export this data into Excel. This export typically includes various details related to the leads, including their personalized URLs. The other areas mentioned, such as the Landing Page Editor, Admin Section, and Landing Page Setup, do not have the functionality specifically designed for exporting lead data in an Excel file. The Landing Page Editor is primarily for designing and creating landing pages, while the Admin Section is focused on managing the overall account settings, and the Landing Page Setup is about the configuration of landing pages rather than data management and export. Thus, the Smart List or Static List is indeed the correct choice for generating and exporting PURLs.