Marketo Certified Expert Certification Practice Test

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When creating a program, which of the following is NOT an option?

Type
Channel
Cost
Name

The correct answer is: Cost

In Marketo, when creating a program, there are several required fields that must be specified. The type of program determines its function, such as whether it’s a webinar, event, or email program, and helps in categorizing its activities. The channel is a way to group programs by their marketing approach, such as online or offline channels, which aids in analytics and reporting. The name is essential for identifying the program within Marketo's interface. Cost, however, is not a field that is requested when creating a program. While you may track expenses separately in reporting and analytics, it is not defined as a required attribute during the setup of a new program. Therefore, recognizing that the program structure does not include a cost field is key to understanding program creation in Marketo.