Marketo Certified Expert Certification Practice Test

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What styling is allowed in the text version of an email?

Styling is not allowed
Bold, italics, and underline
Font size
Font type

The correct answer is: Styling is not allowed

In the context of email marketing, particularly when considering the text version of an email, styling options are significantly limited. The text version is intended to be a simple and straightforward representation of the email content, ensuring that it is accessible to all recipients, including those using basic email clients that may not support advanced styles. The primary focus of a text version is to deliver the message clearly without any embellishments. This means that features like bold, italics, underline, font size, and font type, which are typically part of HTML or rich-text formatting, are not applicable in a plain text format. Therefore, the assertion that styling is not allowed accurately reflects the nature of a text version in email communications, as its purpose is to convey information without any stylistic enhancements.