Marketo Certified Expert Certification Practice Test

What report would you use to analyze email performance over time?

1. Email Performance Report

2. Campaign Performance Report

3. Program Performance Report

4. Archived Email Report

The correct answer is: Email Performance Report

The Email Performance Report is specifically designed to analyze various metrics related to email campaigns over a specified period. This report provides insights into key performance indicators such as open rates, click-through rates, unsubscribe rates, and overall engagement levels, allowing marketers to assess the effectiveness of their email marketing strategies over time. By examining this data, marketers can identify trends, make data-driven decisions for future campaigns, and fine-tune their email content and targeting strategies to enhance engagement and conversion rates. The other reports listed focus on different aspects or scopes of marketing performance. The Campaign Performance Report typically evaluates the effectiveness of larger marketing campaigns that may include various channels, not just email. The Program Performance Report looks at broader marketing programs, assessing their overall success rather than filtering down to individual email performance. The Archived Email Report is primarily for accessing past campaigns but does not provide the same level of analytic insight into performance trends over time.