Marketo Certified Expert Certification Practice Test

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What is the primary role of a webhook in Marketo?

To send data to external systems
To create reports
To manage campaigns
To track lead behavior

The correct answer is: To send data to external systems

The primary role of a webhook in Marketo is to send data to external systems. Webhooks allow Marketo to communicate with external applications in real-time by sending HTTP POST requests containing relevant data. This functionality enables users to integrate Marketo with various platforms, such as CRMs, analytics tools, and other services, facilitating seamless data exchanges. Using webhooks, businesses can automate processes, update information in real-time, and ensure that their marketing efforts are aligned with other systems. This is particularly valuable for enhancing the capabilities of marketing automation and lead management strategies by connecting disparate technologies. The other options do not accurately reflect the role of a webhook. For instance, creating reports, managing campaigns, and tracking lead behavior are internal functionalities of Marketo that do not require the direct transmission of data to an external system in the way a webhook does.