Marketo Certified Expert Certification Practice Test

To include information about an achieved email in a report, what must you do?

1. Include it as a filter under the Setup section of the report, using the Email Performance Report

2. Include it as a filter under the Setup section of the report, using the Program Performance Report

3. Run an Achieved Email Report

4. Include it in the Smart List for the Email Performance Report

The correct answer is: Include it as a filter under the Setup section of the report, using the Email Performance Report

Including information about an achieved email in a report involves utilizing the Email Performance Report and applying the appropriate filters. The reason this approach works effectively is that the Email Performance Report is specifically designed to measure various metrics related to email campaigns, such as open rates, click-through rates, and response rates. By adding filters within the Setup section of this report, you can focus on the specific achieved emails that you want to analyze, allowing for a more tailored view of their performance. The other choices reference different types of reports or sections that do not directly correlate to analyzing email performance in this context. Using a Program Performance Report is more suited for analyzing overall program metrics rather than email-specific data. Running an Achieved Email Report may yield relevant insights but does not specifically outline how to incorporate those findings into another report. Lastly, including it in the Smart List for the Email Performance Report is not the best method for reporting; while smart lists are useful for segmentation, they don’t provide the structured analytical approach that the filters in the Email Performance Report offer. Therefore, using filters in the Setup of the Email Performance Report is the most effective method to include email information in your reporting efforts.