Marketo Certified Expert Certification Practice Test

To filter an Email Performance report to show only activity from people in California, where would you change the settings?

1. Smart List

2. Setup tab

3. Filter tab

4. Setup bar

The correct answer is: Smart List

To filter an Email Performance report specifically for individuals in California, adjustments need to be made within the Smart List. The Smart List is utilized for segmenting your audience based on defined criteria, allowing you to create specific filters that narrow down the data according to attributes such as location. In this case, you would set a filter to include only those records that pertain to California. Using the Smart List enables you to leverage demographic or geographic data effectively, ensuring that the report reflects the engagement metrics solely from the targeted audience in California. This method is essential for accurate data analysis and can help marketers better understand the performance of their campaigns within specific regions. The other choices, such as the Setup tab and the Filter tab, do not directly allow for audience segmentation specific to the Email Performance report. Therefore, the Smart List is the appropriate location for implementing such targeted filters.