Marketo Certified Expert Certification Practice Test

This report shows how your leads are sharing content from your landing pages.

1. Web Page Activity Report

2. Social Influence Report

3. Email Link Performance Report

4. Company Web Activity

The correct answer is: Social Influence Report

The Social Influence Report is specifically designed to track and analyze how leads engage with and share content from landing pages across various social media platforms. This report provides insights into the effectiveness of social shares, helping marketers understand which pieces of content resonate with their audience and drive engagement. It showcases metrics related to social interactions, thereby allowing for strategic adjustments in content promotion and distribution based on what leads find most shareable. In contrast, other options focus on different aspects of web activity or engagement. The Web Page Activity Report monitors general engagement metrics for web pages but does not specifically highlight social sharing behavior. The Email Link Performance Report is geared towards understanding how email recipients interact with links within email campaigns, which does not encompass social sharing. Meanwhile, the Company Web Activity report tracks activities and interactions by company but lacks the detailed analysis of social content sharing, making it less relevant to this specific inquiry.