Marketo Certified Expert Certification Practice Test

In Marketo, what does the term "smart campaign" refer to?

1. A campaign that automates outreach based on triggers

2. A manual campaign requiring user intervention

3. A report monitoring campaign performance

4. A newsletter sent weekly to leads

The correct answer is: A campaign that automates outreach based on triggers

The term "smart campaign" in Marketo refers to a campaign designed to automate marketing outreach based on specific triggers and defined criteria. This automation allows marketers to engage with leads dynamically, responding to their actions or behaviors in real-time. Smart campaigns utilize a set of rules that can include filters and triggers, enabling marketers to segment their audience effectively and provide tailored communications without requiring manual intervention for each individual lead. In contrast, the other options describe different aspects of marketing activities that do not encompass the automated and dynamic nature of a smart campaign. A manual campaign relies heavily on user intervention to execute tasks and does not utilize automation, which differentiates it from smart campaigns. A report monitoring campaign performance focuses on analysis rather than direct engagement with leads, and newsletters are scheduled communications that do not adjust based on lead behavior, missing the core functionality of what makes a smart campaign effective. Therefore, the definition encapsulated in the first choice highlights the essential role of automation and responsiveness in a smart campaign.