Marketo Certified Expert Certification Practice Test

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How can you quickly change the program status of a lead in a program?

Go to the Setup Tab and use the "Change Status" function.
Go to the Members Tab and use the "Change Status" function.
Go to the Tokens Tab and use the "Change Status" Token.
Go to the Assets Tab and use the "Change Status" Asset.

The correct answer is: Go to the Members Tab and use the "Change Status" function.

The ability to quickly change the program status of a lead in Marketo can be easily achieved through the Members Tab. This tab provides a centralized view of all the members associated with the program, allowing users to manage them effectively. By using the "Change Status" function found within this tab, users can select one or multiple leads and update their statuses to reflect their current journey within the program. This feature is particularly useful for marketers who need to segment leads based on their engagement levels or other criteria without navigating away from the page dedicated to program members. In contrast, the other options do not offer the same level of convenience specifically for changing lead statuses. The Setup Tab focuses on overall program configuration, the Tokens Tab is geared towards personalization and dynamic content, and the Assets Tab houses various program assets but does not facilitate lead management in the same direct way as the Members Tab. Hence, utilizing the Members Tab is the most efficient and practical choice for adjusting lead program statuses in Marketo.