Marketo Certified Expert Certification Practice Test

How can known user activity be tracked across multiple domains?

1. If possible if the user fills out a form on one website and then visits subsequent websites

2. Is possible if the user visits each domain's website

3. Is possible if the user fills out a form or clicks a link in an email that directs to each domain

4. Is not possible because you can only track a visitor on a single website

The correct answer is: Is possible if the user fills out a form or clicks a link in an email that directs to each domain

Tracking known user activity across multiple domains is achievable when a user interacts with different touchpoints that link back to those domains, such as by filling out a form or clicking a link in an email. This method enables the capture of user data that can be associated with their identity across various websites. When a user submits a form, this action typically includes their information, and it can trigger tracking across domains if the data collection and marketing automation systems are properly set up. For example, if a user fills out a form on Domain A and later clicks a marketing email that directs them to Domain B, the tracking mechanism can utilize cookies or session identifiers that recognize the user’s previous actions and link them to their new activity on a different domain. This provides a seamless way to measure user engagement and behavior across various platforms. The alternative options do not effectively facilitate tracking. Simply visiting each domain without any interaction does not guarantee identification or data linking. Additionally, just clicking a link without filling out a form would not necessarily capture comprehensive user data unless the tracking setup is specifically designed to track that via click-through interactions. Lastly, the assertion that tracking is only possible on a single website is incorrect, as various techniques exist to monitor user activity across multiple domains when properly configured. Thus