Marketo Certified Expert Certification Practice Test 2025 - Free Marketo Practice Questions and Study Guide

Question: 1 / 400

What will occur if a marketer runs a program performance report without assigning a program status with success?

The report will return an error for cost per success.

The report will identify the last program status as a success and calculate based on that.

When a marketer runs a program performance report without explicitly assigning a program status as "success," the reporting system will utilize the last recorded status for each program instead. This means that the report will assess the most recent status and treat it as a success for the purpose of calculations, including important metrics like cost per success. This process allows marketers to still obtain valuable insights from the report, even if they haven't manually defined a successful program status.

It's important to understand that the ability of the report to fall back on the most recent program status ensures continuity in data analysis. This design feature enhances the usability of the reporting tool, helping marketers derive actionable insights without requiring constant management of program statuses. Therefore, the report will effectively identify the last program status as a success, facilitating the calculation of performance metrics accordingly.

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The report will return a null value for cost per success.

The report will identify the first program status as a success and calculate based on that.

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