Marketo Certified Expert Certification Practice Test 2025 - Free Marketo Practice Questions and Study Guide

The correct choice indicates that the statement is not true about changing the value of a tag. Tag values in Marketo can be updated while they are in use, meaning their references will immediately reflect the new name without losing any associated data. This capability is particularly beneficial for maintaining consistency across marketing materials and data management, as users can adjust tag values to better align with evolving processes or organizational nomenclature without impacting historical records or data integrity.

When a tag value is modified, all references to that tag will display the updated tag name, ensuring that current campaigns and assets utilize the most up-to-date terminology. Moreover, when changing tag values, the system retains all historical data linked to the original tag, thereby preserving the integrity of reporting and analytics without loss. This combination of features supports flexibility in tag management while ensuring continuity in data tracking and reporting.

In essence, the flexibility of modifying tags while they are active distinguishes tag management as an efficient process in Marketo.