Marketo Certified Expert Certification Practice Test 2026 - Free Marketo Practice Questions and Study Guide

The correct answer states that the program will have no value for the required tag when a new required tag is created. In Marketo, when a new required tag is introduced, it does not retroactively populate existing programs with any value for that tag. This means that any previously created programs will remain without a designated value under the new required tag until a user manually updates them.

This design choice allows flexibility for marketers to curate their existing programs without being forced to update them immediately after the introduction of a new tag. It promotes a cleaner workflow where existing data structures can be analyzed and modified at the user’s discretion rather than environment-wide changes being applied automatically, which could lead to data inaccuracies or misalignments with campaign objectives.

In contrast, the other options suggest various automatic behaviors or defaults that would not occur in Marketo's current functionality regarding tag management.